January 2012
5 posts
The start of starting a startup
It’s incredibly easy to have what constitutes as a ‘startup idea’, you take an emerging behaviour (streaming movies online, using YouTube as a music player, tweeting about the weather) and pair it up with a new business model (subscription, micro payments or let’s-build-it-and-see). Next step is coming up with a name that ends neatly in a url ( .co or .ly). Register it. ...
Jan 30th
Starting a startup
After spending 9 months trying to create a communications solution that we knew wouldn’t work, for a product that no one wanted, I lost a lot of hope in what I do. An incredible amount of dough is wasted on clients’ behalves - but more depressingly is how much of talented people’s time is wasted. In those 9 months, with the team and budget we had, we could’ve launched a...
Jan 25th
Make reflection a habit
The core purpose of this blog (still feels weird saying it) is reflection. To reflect on my work, the wider context of it (the communications industry) but also, about what has come to be what really inspires me: To start a business.  During the last 6 months, pretty much since the moment I got my wonderful Kindle, I’ve been going deeper and deeper into the phenomenon startup, I’ve...
Jan 16th
Designs of the Year 2012 Nomination
My project One Thousand Cranes for Japan has been nominated for Design Museum’s Designs of the Year 2012. Can still not really believe it and looking at the competition is humbling - we will never win but it is an incredible honour. The site isn’t live anymore bur you can read more about the project over on Dezeen.  
Jan 12th
New social media strategy
Facebook’s timeline made me realise, that the more public and open the platform has become over the years, the less I have used it for reflection. I used to report about both sad and happy times, about the struggles during projects, not just the end results. Now Facebook is like a social CV - which means you only share the good and inoffensive bits. It’s not a big problem, and I...
Jan 9th