After spending 9 months trying to create a communications solution that we knew wouldn’t work, for a product that no one wanted, I lost a lot of hope in what I do. An incredible amount of dough is wasted on clients’ behalves - but more depressingly is how much of talented people’s time is wasted.
In those 9 months, with the team and budget we had, we could’ve launched a competitor to the product we were marketing. Fixing all its flaws instead of trying not to talk about them.
But we didn’t.
So I thought, why not try to spend the next 9 months of my spare time to try and launch a product. And I did.
But I didn’t launch anything.
I tried to create something I didn’t really know how to do and became too dependent on other people.
I tried to create something too big in scale so it became too big of a leap.
And I focused wholeheartedly, on the plan of the business rather than the business. The blueprint for a house I didn’t know where to put or even why. I just wanted to build a house.
It was almost as wasteful as the prior example, in that case we still launched something, but I only invested time, not any money.
So for 2012 - launch a business - then plan it. Reversed order to make it right.
